marketing architect | digital strategist

marketing plans
that engage buyers

At The Builder Marketer, we help Home Builders, Remodelers and Designers find and create happy and satisfied homeowners. Want to determine if we can help you and your company? Let’s schedule a 15-minute call to determine if a FREE 90-Minute Virtual or In-Person Discovery Session is right for you.

We assist companies of all sizes in the development of their strategic marketing plans. With nearly 25 years of experience and the trusted strategic partner for these former clients and more, we take a systematic and proven approach to helping you develop plans that engage prospects, convert them and turn them into loyal and trusted advocates.
At the conclusion of three intensive workshops, you will have a fully fleshed-out plan and Strategy on a Page that you and your team will use as a blueprint for your marketing activities. Through our Virtual Agency approach, we can assist you in the execution of your tactics, saving you both time and money that you may otherwise spend through a more traditional agency engagement.

Check out Keri’s professional career for more details on former clients, marketing plans and agency employers.

What You’ll Learn

Discover how to implement a 90-Day Growth Accelerator to engaging your customers and growing your sales . . . today!

Here’s what we’ll cover during your FREE Discovery Session . . .

  • Conduct a Growth Audit of your business
  • Learn about the Growth Triad and how what’s not documented can’t be measured
  • Begin the process of documenting your Customer Value Journey and why it’s important to focus on one stage at a time
  • ​Give you a formula and framework for predictable growth, and put you on a 90-day path to GROWING your sales

Or If You Prefer a Webinar

Thursday, August 26
Live @ 8PM (EDT)

Register to participate in a webinar via Zoom on Thursday, August 26 at 8pm EDT where Keri will go into detail about how the 90-Day Accelerator program works and all that you will get from the workshops.

Can’t Make the Next One?
Register for Any Below.

Thursday, September 2, Live at 8PM (EDT) – Register

Thursday, Sept. 23, Live at 8PM (EDT) – Register

Monday, Sept. 27, Live at 8PM (EDT) – Register

Friday, October 8, Live at 2PM (EDT) – Register

Who This is For

Production Builders

Production builder benefiting from marketing plans

Having worked for numerous Fortune 1000 building material companies, our marketing plans work for organizations both large and small.

Custom Builders

custom builder benefiting from marketing plans

This program will help small- to mid-size custom home builders develop a plan to reach and stay in touch with homebuyers during these volatile market conditions.

Green Builders

green builder benefiting from marketing plans

Your homebuyers are very particular and know what they want. It’s crucial to develop a customer avatar and a plan that reaches these attentive buyers.

We Can Also Help

Pro Remodelers

remodeler benefiting from marketing plans
Homeowners continue their impressive spend on home improvement projects. Let’s ensure you get your fair share of the opportunities in your market.


architect benefiting from marketing plans
Reach homebuilders where and when they are searching for information online. Remember, B-to-B customers buy the same way that you and I do.


designer benefiting from marketing plans

Whether targeting builders or homeowners, this program will help you develop marketing plans to reach either audience – efficiently and effectively.

The Steps of the Process


Step 1

Alignment Call

15-Minute Phone Call

This discussion will let us get to know one another better and determine if we’re a potential match. If it makes sense to move forward with a Discovery Session, we’ll align on schedules and plan for a live or virtual meeting.

Step 2

Free Discovery Session

Live or Virtual 90-Minute Meeting

This meeting can be done in person or online. It is important that your key team members are in attendance as this will set the foundation for any future work we do together. If you like what you see, we’ll schedule workshop #1.

Step 3

90-Day Accelerator

Three (3) All-Day Workshops

If you’re ready to proceed, we can get right to it. You need a strong plan and there’s no need to wait, right? I couldn’t agree more. Let’s talk and schedule your first workshop for a day that is convenient for you and your team.

Strategic Marketing Services

Tactical Marketing

Through our Virtual Agency approach, The Builder Marketer can take care of your tactical needs – no project is too large or small.

Customer Journey

Understanding your customers and the steps they take on their journey is key to locating prospects, converting them to a sale and ultimately creating loyal advocates.

Marketing Strategy

No matter how large or small a company is,  strategic marketing plans are crucial for success. We’ll establish a 90-Day Gameplan, looking to the future and beyond.


At the conclusion of your 90-Day Growth Accelerator, you will also have a Strategy On A Page that will serve as the blueprint for your marketing plan.

Digital Marketing

Over the past 20 years, we have partnered with some of the best digital talent in the market. Your online presence is safe with us.

Looking For My Private Client Group?

In Q4 of 2021, I will share more information about my 2022 MasterMind group for Homebuilders, Remodelers, Architects and Designers. Be one of the first to receive the details of the program and what's in store for next year.

keri samiec expert in marketing plans

Keri Samiec

Marketing Architect & Digital Strategist

Keri Samiec is a 24 year veteran in the field of marketing and advertising. He has a BBA and MBA from the University of Toledo and has spent the past two decades servicing companies in the building materials and home improvement category.

In his role as a Strategic Account Manager, he has counseled and advised the C-suite along with marketing and sales teams for many well-known brands that service the homebuilding industry including Ansell, Dow Chemical, General Electric (GE), Owens Corning, STYROFOAM Brand Insulation, Therma-Tru Doors, Whirlpool and many more.

Learn more about the companies I worked for.

Clients I've represented through the years.

Strategies, campaigns and projects I managed over.

testimonial icon


“Keri is one of the few individuals I’ve met in the business world that can take leadership of a group by being an active listener. He displays a quiet authority that is very effective in maximizing the creative potential of groups – both small and large.”

“I found Keri to have the unique skills of focus and determination, skills that are extremely valuable in today’s rapidly evolving marketing communications industry. Keri’s ability to process and act upon complex and difficult client challenges is unsurpassed, and his agency peers and clients greatly value his leadership. Some of our most-effective complex marketing campaigns came to be because Keri played a major role.”

“Let me start by saying that on the personal side Keri is just a really great individual. He is very genuine and wonderful to be around. His positive attitude is contagious! Professionally, I had the privilege to work with Keri as our account manager for several significant marketing initiatives. There were a lot of moving parts and bouncing balls, but Keri did a marvelous job of keeping things on schedule and on budget. Keri is a team player, customer centric, organized, a great communicator and results driven.”

“Keri has a keen eye for the strategic value behind doing something, and is great at leading projects and programs in the right direction for the ultimate good to the client and the customer/ consumer. He has a great sense of humor, is responsive, honest, and relentless in getting the project done on time and on budget.”

“Keri can be counted on to persevere when others would fold, lose interest or get lost in details. He is strategically minded and willing to provide direction and client input, then able to let go and allow his team to bring everything they could offer to the table. I hold Keri in high regard as a valuable team player, but also as ‘good people’.”

“On a professional level, he commits to projects that will provide the best possible results for his clients with a goal to always exceed their expectations. On a personal level, he commits to large goals like running marathons and giving back to the community by mentoring young kids through the Big Brother/Big Sister Project Mentor Program. His determination to finish and meet his goals is unparalleled.”

Grab Your FREE

Industry Highlights

Every month, we will review the home building industry and look for the information that matters most for you and your business. Take a moment to download the most recent Building Industry Highlights.

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Our MasterMind Group!

By providing your contact information, we will reach out to you with more details once we begin the planning process. Thanks again for your interest.

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