Strategic Marketing Services

 

Customer Value Journey

Understanding your customers and the steps they take on their journey is key to locating prospects, converting them to a sale and ultimately creating loyal advocates.

In our workshops, we’ll create Customer Avatars and define the Customer Value Journey which will guide the messaging and tactics that are executed as part of your overall tactical marketing plan.

Marketing Strategy

No matter how large or small a company is, a strategic marketing plan is crucial for success. In the first workshop, we’ll establish a 90-Day Gameplan, reflecting on the past, present and looking to the future.

We’ll establish your Growth Scorecard along with your Big 3 Planning Sheet where we will determine three key metrics that will help scale your business.

Strategy on a Page

At the conclusion of your 90-Day Growth Accelerator, in addition to numerous frameworks, you will also have a Strategy on a Page that will serve as the blueprint for your marketing and communications plan.

As we outline the best tactics to reach your ideal prospects and customers, a Strategic Automation Plan may be included to ensure business efficiency and success.

Tactical Project Execution

Often when working with clients, we are asked if we can provide the tactical execution outlined in the plan. The Builder Marketer is a “Virtual Agency” which means that we can provide you all the services outlined through our network of trusted strategic partners that we have worked with over the past twenty years. No project is too large or small for us to execute on your behalf.

Traditional Marketing

  • Brand Strategy and Identity
  • Collateral Development
  • Customer Programs
  • Product Launches
  • Sales Promotions
  • Photography and Video Production

Digital Marketing

  • Website Development (UX to Programming)
  • CRM and Marketing Automation
  • Digital Advertising
  • E-Commerce Solutions
  • Digital Asset Management
  • Search Engine Optimization (SEO)

The Process We Follow

 

Step 1

Alignment Call

15-Minute Phone Call

This discussion will let us get to know one another better and determine if we’re a potential match. If it makes sense to move forward with a Discovery Session, we’ll align on schedules and plan for a live or virtual meeting.

Step 2

Free Discovery Session

Live or Virtual 90-Minute Meeting

This meeting can be done in person or online. It is important that your key team members are in attendance as this will set the foundation for any future work we do together. If you like what you see, we’ll schedule workshop #1.

Step 3

90-Day Accelerator

Three (3) All-Day Workshops

If you’re ready to proceed, we can get right to it. You need a strong plan and there’s no need to wait, right? I couldn’t agree more. Let’s talk and schedule your first workshop for a day that is convenient for you and your team.

What You’ll Learn

Discover how to implement a 90-Day Growth Accelerator to engaging your customers and growing your sales . . . today!

Here’s what we’ll cover during your FREE Discovery Session . . .

  • Conduct a Growth Audit of your business
  • Learn about the Growth Triad and how what’s not documented can’t be measured
  • Begin the process of documenting your Customer Value Journey and why it’s important to focus on one stage at a time
  • ​Give you a formula and framework for predictable growth, and put you on a 90-day path to GROWING your sales

Grab Your FREE

Industry Highlights

Every month, we will review the home building industry and look for the information that matters most for you and your business. Take a moment to download the most recent Building Industry Highlights.

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Our MasterMind Group!

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